"We were showing people plans and photographs, but they can't imagine it (the house) until they see it for real," he said.

McArthur Constructions is run by Mr McArthur and his wife Terry from their home in Kirwan And while location may be everything for some business operators, Mr and Mrs McArthur say their customers have no problem finding them.

Again, it comes down to the fact that McArthur Constructions has never needed to rely on selfpromotion, according to Mr McArthur.

"We have never had to worry about that - everyone knows we are here," he said.

The reason for that was because anyone wanting a quality house at the right price knew to check out McArthur Constructions, he said.

And with 30 years experience in the building industry, Mr McArthur should know.

"We deliver a good service at the right price and we finish our jobs on time or ahead of time," he said.

"The job gets done right, which takes the worry off the clients because they know they're in good hands because there are no errors and we have no hidden costs."

JOHN McArthur's new display home at 98 Annandale Drive, Annandale, is testament to the builder's dedication to achieving the best result in every project undertaken.

Mr McArthur said the house. was the product of a number of ideas collected during his 30 years in the industry.

Essentially, though, the house was designed with North Queensland living in mind.